Yves Behar

I love Yves Behar! Years and years of "Don't touch if it isn't broken!" I think, has made people blindly propagate things that are crowded with useless features (his example- the "num lock" key on a key board). It's so refreshing to see someone apply design at the foundation of the object, rather than accommodating what is already there. Behar also applies his design to social interactions. It is so awesome to believe that we can start questioning behavioral and cultural dos and don'ts and design a world that actually accommodates human biology and behavior rather than suppressing it.